As we were talking about the All- American tendency towards Graphomania – that is to cover whatever , weherever surface with words , signs , pictures , promos and messages – I’d like to muse about the paradoxon of those benches which are lettered with some sort of propaganda .

Installed at one more or less scenic ( or waiting ) place , these seating -accommodation invite you to sit down , look around , get some rest or wait for your beloved ( see bench beside supermarket , Wilmington, IL, above ) . O. k. So much for that . – - – The clue , though , is that these wooden seets often are covered with so many messages and and propaganda , that – taking a seat – you can’t help obliterating all those words , exlamation marks and public incitements with your very body . – en Bref : When a person uses this basic commodity ( the bench ) he / she at the same time abuses publicitiy- space.
Two ways to explain the anatagonictical ratios of 1 : SIT DOWN and HAVE A REST and 2. LOOK AT IT AND READ the PROPAGANDA . – Firstly : Before you sit down you habe to walk to the bench and decipher while appoaching all those messages written on the bench . Such a kind enlightnened you may take a seat , inspired by the reading you just went through . In this case you may clearly have the right to mask medium and message to passengers during a certain time . – - Secondly : The ather way to make a clue on this cover / discover – bench business , I may remind you at all those middle- European benches with those emblems on them “Sponsored by Volksbank / Local Trekking Club / Local Trourist Office” . Once you’ve took notice of an declararion alike you may sit down calmly with warm feelings to the respective large- hearted donor . (As the Route 66 – Association depicted below @ Grand Canyon Caverns , AZ . )

Tetium datur . What I am doing here is a little weird thinking about bench- marking . What are we doing here ( @ this blog ] , are we doing fine ( enough ) compared to other weblogs , writings and i- intelligence – products ?
It might be helpful to sit down ( on a bench ) , concentrate , look around and watch waht the other do . The thing , though is , that loook out and back to the rat race @ German- speaking blogosphere , I sometimes see the same scenario infront of me as I did , sitting on the bench infront of the Carversns Inn @ Grand Ganyon Caversn ( wathch out for the reflected Dino ) :

The Dino of the ususal Ego- Shooter- Blog erexts itself right before my eyes . It it really that counting of hits, clicks and visitis per 24 hours , what in|ad|ae|qu|at wants ? – - – Enslaving ourselves to Google- Hits , Page- Ranks , Alexa , Blog- Optimization , Google- Analytics , Fire- Stats , Backlink- Analyzer , Technorati- Authority , Crawl- Depht & Frequency , Digg , Favicons , Hilltop , Hubs , Link- Baiting , OptiNiche , Reciprocal- Linking , Reputation Management , SEO … And voilà the scary face of a thousend- dentated monster .
All things considered and all details faced squarely , this blogosphere- quid- pro- quo- Dino tells A Good Message : Look out for it’s LONG and STABLE TAIL helping this creature to stay erect and do blo g ck off those Blogcharts- , Adical- and €€€- Blogger- hyenas ! – - In this case and for once I do accept the litte boyz game of “Who has the longest …” .

For the time being I decide do care as less as possible about all those ( as Arlo Guthrie hat put it in the lyrix of Alice’s Restaurrant ) “twenty seven eight-by-ten colour glossy photographs with circles and arrows and a paragraph on the back of each one explaining what each one was to be used as evidence” for the ultimate Results Only Work Environment ( ROWE ) . This hidden place down in the basement of the Staff Canteen @ Illinois’ Parliament / Springfield ( above ) seems a good place cor contemplation . No letters . No digits . No chiffres d’affaires .







